Ruth Chapman

"I get more and more confident about what we’re doing all the time."

"We went online 10 years ago and it’s grown very organically."

"I was very happy when we were just retail but our customers were travelling all over the world and it made sense that they could shop with us when they weren’t in London."

"I don’t mind being older, at all."

"For me it’s all about health and vitality and feeling really well; that makes a huge difference."

"I remember one of the first artists I loved painted ballet dancers."

"We have the same approach to art that we do when buying fashion."

"Art has been woven into our lives. The children have taken it up, too. Our 15-year-old does wonderful paintings."

"They all had powerful personalities and a lot of it was expressed through their clothes."

"I was always fascinated by the power of clothes and how clothes and fashion are evolving."

"I would spend my Saturdays rifling through thrift stores and saving up for things I couldn’t afford."

"Tom smartly put computers in even back then and we gathered everyone’s address, and that became email, and so we already had all the data we were really connected to our customers by the time we launched online."

"They were all quite new at the same time as we were launching on the internet."

"So if we said to Erdem or Roksanda, “Help, we’ve run out of stock,” they would be incredibly helpful about making more for us."