Ruby Hammer

"We all know how unpredictable the comments section can be—but I said yes. Not because I’m fearless, but because I believe in showing up, as I am, with confidence and kindness"

"confidence is the most powerful thing you can wear. It doesn’t come in a bottle, a bikini, or a lipstick tube—it comes from how you feel in your own skin. And that feeling? It’s something you build, not something you wait for permission to have."

"If a red lip gives you a spark—put it on."

"If you feel powerful in a black swimsuit—wear it with pride"

"And if you feel your best with bare skin and a strong brow? Go for it."

"If you like it, wear it"

"Makeup, style, and beauty should never be about restriction. They should be about freedom—the freedom to feel like you, at every stage and in every season of life"

"You are allowed to feel good. You are allowed to enjoy beauty. You are allowed to be seen."

"Confidence is ongoing. Let’s keep showing up for ourselves"

"Skin first, confidence always. Less is more, but it’s not about doing less, more so choosing better. The beauty of now about embracing who we are - knowing what suits YOU, what brings you joy, and what makes you feel your best. These days, I’ve ditched the drama in place of well-prepped skin - the secret to glowing, long-lasting makeup isn’t in the foundation or setting spray, it’s in the skin underneath. When your skin is healthy and you’re already glowing, all you need is a touch of makeup to bring your face to life. I look for multi-tasking products infused with skincare ingredients, and use only where needed. Whilst the drama may have softened, confidence is stronger than ever."

"Whether it was over-drawn, over-plucked brows or, in my case, striped eyeshadow, every look served its purpose. The most beautiful thing about style is that it evolves and grows with you… so rather than look back with embarrassment, it gives me huge joy to look back and see myself experimenting and just having fun with it. At the end of the day, that’s what makeup should be - FUN"

"Looking good is all about self-confidence"

"True beauty is not defined by age, colour, size or sex - it is reflected by the spirit within. Someone who has a ready smile, who shows kindness and warmth is always beautiful"

"The darkest berry shade looks beautiful on me as someone with a nude complexion and equally as beauty on someone with a pale skin tone"

"We are constantly discussing ingredients, sustainability, formulation advancements and new packaging innovation. Whilst we have to be conscious of costs in the given climate, launching products that don’t deliver would be detrimental to my credibility as an artist and brand founder"

"Our main goal is to enhance people’s natural beauty, creating a safe space to ask questions online and encourage people to embrace their unique looks"

"Does your product or service already exist? What is your point of difference? Also, don’t be overwhelmed by other people’s opinions"

"I may not shout and scream but I have always stood up for accessibility. Nobody should go into a store or shop online and find that nothing works for them"

"When I browsed stores, I noticed a lot of complicated products being touted as ‘perfect’ for altering your appearance to look like someone else. The increase of filters being used online created a gap in the market for those that wanted a more natural, simple approach. I want to see people celebrating themselves and feeling comfortable in their own skin"

"Nothing could have prepared us for the complications that arose. Applying makeup was banned, so technology became key to the business rather than a hands-on approach. You had to learn to adapt"

"I wanted people to feel free to use them whenever they wanted, using their creativity rather than feeling constrained to a name. I use the tapered brush for shadow work on the eyes as well as to strategically apply concealer. Everything is designed by an artist, made for you"

"I’m constantly on the lookout for new and innovative products. It can be overwhelming when you see brands with thousands of lines. As an artist, I’m constantly editing down the products I have for my kit, and I wanted to make it easy for everybody to do the same"