Oum (singer)

"I am honored to take on this role with UNAIDS and am committed to supporting the fight against HIV in Morocco."

"As an artist, I have a platform to reach many people. It is my duty to use my voice to advocate for people living with and affected by HIV who are often unheard."

"My stage outfits are a blend of fabrics and accessories inspired by Morocco’s traditional crafts, Africa and anywhere the music takes me."

"Inspiration moves in us when we are touched, moved. The inspiration comes from the people I encounter, and those with whom I evolve. It also comes in elements, areas and aspects of nature and the universe beyond us."

"I write and compose my songs, and then I arrange them in consultation with the musicians I work with."