Liv Garfield

"CEOs have always had to focus on running their company well, but, unquestionably, a CEO needs to increasingly focus on purpose, investing time and resources in making a wider contribution to the environment and to the communities where their company operates. They need to focus more on culture, as culture is the enabler of any upside, and it should guide you as a leader."

"Empathy is absolutely critical for CEOs. In a politically uncertain world—with increasing divergence between the “haves” and “have nots,” you have to think carefully about how you show up as a leader and ensure you’re in touch with your customers, employees, and wider stakeholders."

"I've learned through difficult periods as a CEO that resilience is everything. I believe the ability to quickly recover from setbacks, rally for longer, and remain positive is a key differentiator for many top CEOs."

"I've also learned to leverage tough times to build followership. In times of crisis, the role of the CEO isn't to be a spokesperson; it's to lean in and help with the critical tasks that need to be done. You can absolutely come out of this period stronger."

"I’m a football fan (Everton) and I say to my staff you are only as good as your last match. I’ve never looked back and said that I should have done something differently, but some days are harder than others."

"You have to decide whether you always want to be Thierry Henry or Arsene Wenger. When I was younger, I thought I was always going to be Henry but someone opened my eyes to realise that overseeing the whole team, thinking about the strategy and getting the best out of others was much more satisfying."

"I don’t really pay attention to my own publicity - that’s not why I do the job. What I need to concentrate on is doing the best possible job for my customers, my investors, and our communities. If I have any power, it’s to do the absolute best for everyone and maybe to try to inspire the next generation to be the best that they can."

"Being a purposeful company is all about corporate character, not corporate add-ons. A purposeful company will have a very clear sense of its long-term social mission and will be guided by that in its decision-making."

"Making everyone in the organisation you work in feels as though they can be the very best version of them at work as happy, engaged people are always more willing to go the extra mile, think the creative solution and engage more positively with customers."