Kathryn Tanner

"Without need any longer of religious backing, capitalism may now have the power to shape people in its own image. Its conduct-forming spirit may be its own production. ... Capitalism brings along with it, as part of its normal functioning, cultural forms affecting how subjects relate to themselves and to others. Capitalism has cultural concomitants—beliefs, values and norms—that help direct conduct—that get people to do willingly what capitalism requires of them—by encouraging them to see what they are doing and what they must do to get ahead as meaningful, valuable, or simply inevitable."