Jean Baudrillard

"It is perhaps not a surprise that photography developed as a technological medium in the industrial age, when reality started to disappear. It is even perhaps the disappearance of reality that triggered this technical form. Reality found a way to mutate into an image."

"The Violence of the Image European Graduate School."

"The world is not dialectical -- it is sworn to extremes, not to equilibrium, sworn to radical antagonism, not to reconciliation or synthesis. This is also the principle of evil."

"To challenge and to cope with this paradoxical state of things, we need a paradoxical way of thinking; since the world drifts into delirium, we must adopt a delirious point of view. We must no longer assume any principle of truth, of causality, or any discursive norm. Instead, we must grant both the poetic singularity of events and the radical uncertainty of events. It is not easy. We usually think that holding to the protocols of experimentation and verification is the most difficult thing. But in fact the most difficult thing is to renounce the truth and the possibility of verification, to remain as long as possible on the enigmatic, ambivalent, and reversible side of thought."

"There are only a few images that are not forced to provide meaning, or have to go through the filter of a specific idea."

"So-called "realist" photography does not capture the "what is." Instead, it is preoccupied with what should not be, like the reality of suffering for example."

"The real is not only what can be reproduced, but that which is already reproduced, the hyper-real."

"The Marxist critique is only a critique of capital, a critique coming from the heart of the middle and classes, for which Marxism has served for a century as a latent ideology…. The Marxist seeks a good use of economy. Marxism is therefore only a limited petit bourgeois critique, one more step in the banalization of life toward the "good use" of the social!"

"Driving is a spectacular form of amnesia. Everything is to be discovered, everything to be obliterated. Admittedly, there is the primal shock of the deserts and the dazzle of California, but when this is gone, the secondary brilliance of the journey begins, that of the excessive, pitiless distance, the infinity of anonymous faces and distances, or of certain miraculous geological formations, which ultimately testify to no human will, while keeping intact an image of upheaval. This form of travel admits of no exceptions: when it runs up against a known face, a familiar landscape, or some decipherable message, the spell is broken: the amnesic, ascetic, asymptotic charm of disappearance succumbs to affect and worldly semiology."

"Yet there is a certain solitude like no other - that of the man preparing his meal in public on a wall, or on the hood of his car, or along a fence, alone. You see that all the time here. It is the saddest sight in the world. Sadder than destitution, sadder than the beggar is the man who eats alone in public. Nothing more contradicts the laws of man or beast, for animals always do each other the honour of sharing or disputing each other’s food. He who eats alone is dead (but not he who drinks alone. Why is this?)."

"What you have to do is enter the fiction of America, enter America as fiction. It is, indeed, on this fictive basis that it dominates the world."

"There are cultures that can only picture their origins and not their ends. Some are obsessed by both. Two other positions are possible: only picturing one's end - our own culture; picturing neither beginning nor end - the coming culture."

"Boredom is like a pitiless zooming in on the epidermis of time. Every instant is dilated and magnified like the pores of the face."

"A series of accidents creates a positively lighthearted state."

"There is no aphrodisiac like innocence."

"One day, we shall stand up and our backsides will remain attached to our seats."

"Dying is nothing. You have to know how to disappear. Dying comes down to a biological chance and that is of no consequence. Disappearing is of a far higher order of necessity. You must not leave it to biology to decide when you will disappear. To disappear is to pass into an enigmatic state which is neither life nor death. Some animals know how to do this, as do savages, who withdraw while still alive, from the sight of their own people."

":Two bodies side by side, which are not asleep and know it: a strange kind of communication sets in between them, formed of respect for simulated sleep, and yet it needs to betray itself by some furtive sign — a breathing pattern which is not that of real sleep or movements which are not those of a dreaming body, Neither, however, wants to break the spell. It is a conspiracy in the dark, an emotional conspiracy filled with delicious tension."

":There has been much discussion of the uninterpretable answer to the question: 'are you lying?' But ask someone next to you, very softly so as not to wake him: 'are you asleep?' If he replies that he is, then that makes him a liar. But he can reply by pretending to be asleep, which is not actually lying, but pretend-ing to lie. There is a big difference, since this is a lovers' game. The question itself is a lovers' game because it assumes the partner is not asleep while making every effort not to wake him. Besides, these are the same questions: do you love me? are you lying to me? are you asleep? And the reply — yes, I love you, yes, I'm lying, yes, I'm asleep — is equally paradoxical. But it is not untruthful. It simply comes from another world which is not the truth of the first. 'Yes, I'm asleep. Yes, I'm lying. Yes, I love you': all these answers reflect a marvellous somnambulism and, all in all, a very clear grasp of the relations we establish with reality when we are sleeping, lying or in love."

"Here begins my delirious self-criticism (all self-criticism is delirious, the worst form of the critical spirit being that which claims to be directed against itself). Nonetheless, I accuse myself of:"

"The need to speak, even if one has nothing to say, becomes more pressing when one has nothing to say, just as the will to live becomes more urgent when life has lost its meaning. (p. 30)"

"Picturing others and everything which brings you closer to them is futile from the instant that ‘communication’ can make their presence immediate. (p. 42)"

"The close-up of a face is as obscene as a sexual organ seen from up close. It is a sexual organ. The promiscuity of the detail, the zoom-in, takes on a sexual value. (p. 43)"

"Challenge, and not desire, lies at the heart of seduction. (p. 57)"

"Seduction is the world’s elementary dynamic… All this has changed significantly for us, at least in appearance. For what has happened to good and evil? Seduction hurls them against one another, and unites them beyond meaning, in a paroxysm [sudden outbreak of emotion] of intensity and charm. (p. 59)"

"Distinctive signs, full signs, never seduce us. (p. 59)"

"THERE IS NEVER ANYTHING TO PRO-DUCE. In spite of all its materialist efforts, production remains a utopia. We can wear ourselves out in materializing things, in rendering them visible, but we will never cancel the secret. (p. 65)"

"And so one can imagine that in amorous seduction the other is the locus of your secret — the other unknowingly holds that which you will never have the chance to know. (p. 65)"

"Take provocation, for instance, which is the opposite and the caricature of seduction. It says: "I know that you want to be seduced, and I will seduce you." Nothing could be worse than betraying this secret rule. Nothing could be less seductive than a provocative smile or inciteful behaviour, since both presuppose that one cannot be seduced naturally and that one needs to be blackmailed into it, or through a declaration of intent: "Let me seduce you" (p. 67)"

"The discourse of truth is quite simply impossible. It eludes itself. Everything eludes itself, everything scoffs at its own truth, seduction renders everything elusive. The fury to unveil the truth, to get at the naked truth, the one which haunts all discourses of interpretation, the obscene rage to uncover the secret, is proportionate to the impossibility of ever achieving this. …But this rage, this fury, only bears witness to the eternity of seduction and to the impossibility of mastering it. (p. 73)"

"The simulacrum is never what hides the truth—it is truth that hides the fact that there is none. The simulacrum is true. — Ecclesiastes"

"Simulation is no longer that of a territory, a referential being or substance. It is a generation by models of a real without origin or reality: a hyperreal."

"It is the real, and not the map, whose vestiges persist here and there in the deserts that are no longer those of the Empire, but ours: The desert of the real itself."

"For it is with the same imperialism that present-day simulators try to make the real, all of the real, coincide with their simulation models."

"To dissimulate is to pretend not to have what one has. To simulate is to feign to have what one doesn't have. One implies a presence, the other an absence. But it is more complicated than that because simulating is not pretending: "Whoever fakes an illness can simply stay in bed and make everyone believe he is ill. Whoever simulates an illness produces in himself some of the symptoms" (Littré). Therefore, pretending, or dissimulating, leaves the principle of reality intact: the difference is always clear, it is simply masked, whereas simulation threatens the difference between the "true" and the "false," the "real" and the "imaginary.""

""If he is this good at acting crazy, it's because he is." Nor is military psychology mistaken in this regard: in this sense, all crazy people simulate, and this lack of distinction is the worst kind of subversion. It is against this lack of distinction that classical reason armed itself in all its categories. But it is what today again outflanks them, submerging the principle of truth."

"The Jesuits founded their politics on the virtual disappearance of God and on the worldly and spectacular manipulation of consciences—the evanescence of God in the epiphany of power—the end of transcendence, which now only serves as an alibi for a strategy altogether free of influences and signs. Behind the baroqueness of images hides the éminence grise of politics."

"Such would be the successive phases of the image: it is the reflection of a profound reality; it masks and denatures a profound reality; it masks the absence of a profound reality; it has no relation to any reality whatsoever: it is its own pure simulacrum. In the first case, the image is a good appearance—representation is of the sacramental order. In the second, it is an evil appearance—it is of the order of maleficence. In the third, it plays at being an appearance—it is of the order of sorcery. In the fourth, it is no longer of the order of appearances, but of simulation."

"When the real is no longer what it was, nostalgia assumes its full meaning."

"Our entire linear and accumulative culture collapses if we cannot stockpile the past in plain view."

"Disneyland exists in order to hide that it is the "real" country, all of "real" America that is Disneyland (a bit like prisons are there to hide that it is the social in its entirety, in its banal omnipresence, that is carceral). Disneyland is presented as imaginary in order to make us believe that the rest is real."

"This world wants to be childish in order to make us believe that the adults are elsewhere, in the "real" world, and to conceal the fact that true childishness is everywhere—that it is that of the adults themselves who come here to act the child in order to foster illusions as to their real childishness."

"People no longer look at each other, but there are institutes for that. They no longer touch each other, but there is contactotherapy. They no longer walk, but they go jogging, etc. Everywhere one recycles lost faculties, or lost bodies, or lost sociality, or the lost taste for food."

"Watergate was thus nothing but a lure held out by the system to catch its adversaries—a simulation of scandal for regenerative ends."

"We are in a logic of simulation, which no longer has anything to do with a logic of facts and an order of reason. Simulation is characterized by a precession of the model, of all the models based on the merest fact—the models come first, their circulation, orbital like that of the bomb, constitutes the genuine magnetic field of the event. The facts no longer have a specific trajectory, they are born at the intersection of models, a single fact can be engendered by all the models at once."

"The great event of this period, the great trauma, is this decline of strong referentials, these death pangs of the real and of the rational that open onto an age of simulation. Whereas so many generations, and particularly the last, lived in the march of history, in the euphoric or catastrophic expectation of a revolution—today one has the impression that history has retreated, leaving behind it an indifferent nebula, traversed by currents, but emptied of references. It is into this void that the phantasms of a past history recede, the panoply of events, ideologies, retro fashions—no longer so much because people believe in them or still place some hope in them, but simply to resurrect the period when at least there was history, at least there was violence (albeit fascist), when at least life and death were at stake."

"Photography and cinema contributed in large part to the secularization of history, to fixing it in its visible, "objective" form at the expense of the myths that once traversed it. Today cinema can place all its talent, all its technology in the service of reanimating what it itself contributed to liquidating. It only resurrects ghosts, and it itself is lost therein."

"Fascism itself, the mystery of its appearance and of its collective energy, with which no interpretation has been able to come to grips (neither the Marxist one of political manipulation by dominant classes, nor the Reichian one of the sexual repression of the masses, nor the Deleuzian one of despotic paranoia), can already be interpreted as the "irrational" excess of mythic and political referentials, the mad intensification of collective value (blood, race, people, etc.), the reinjection of death, of a "political aesthetic of death" at a time when the process of the disenchantment of value and of collective values, of the rational secularization and unidimensionalization of all life, of the operationalization of all social and individual life already makes itself strongly felt in the West. Yet again, everything seems to escape this catastrophe of value, this neutralization and pacification of life. Fascism is a resistance to this, even if it is a profound, irrational, demented resistance, it would not have tapped into this massive energy if it hadn't been a resistance to something much worse. Fascism's cruelty, its terror is on the level of this other terror that is the confusion of the real and the rational, which deepened in the West, and it is a response to that."

"Forgetting extermination is part of extermination, because it is also the extermination of memory, of history, of the social, etc. This forgetting is as essential as the event in any case unlocatable by us, inaccessible to us in its truth. This forgetting is still too dangerous, it must be effaced by an artificial memory (today, everywhere, it is artificial memories that effect the memory of man, that efface man in his own memory). This artificial memory will be the restaging of extermination—but late, much too late for it to be able to make real waves and profoundly disturb something, and especially, especially through medium that is itself cold, radiating forgetfulness, deterrence, and extermination in a still more systematic way, if that is possible, than the camps themselves."

"If every strategy today is that of mental terror and of deterrence tied to the suspension and the eternal simulation of catastrophe, then the only means of mitigating this scenario would be to make the catastrophe arrive, to produce or to reproduce a real catastrophe. To which Nature is at times given: in its inspired moments, it is God who through his cataclysms unknots the equilibrium of terror in which humans are imprisoned. Closer to us, this is what terrorism is occupied with as well: making real, palpable violence surface in opposition to the invisible violence of security. Besides, therein lies terrorism's ambiguity."