Anna Jones (businesswoman)

"I have always felt well supported but what I have observed in boardrooms is women understating their experience and achievements. Men will traditionally overstate their experience. With AllBright we are trying to give women the space to develop that confidence and to share their experience within a supportive community.”"

"With a growing community of inspiring and connected women across the globe, we feel that there's no stopping what we can do. I think global business is waking up to the impact of having motivated and empowered women building businesses for themselves and others – and as we're half the population, that can only be a great thing."

"An understanding of the numbers is definitely important. Before becoming CEO I had worked as head of digital and strategy [for Hachette Filipacchi before the Hearst merger] so I had an understanding of operations and positioning, as well as communications and marketing. You need a good gut instinct too – and that’s important for female entrepreneurs and executives"

"I have always been a champion of women; I am the eldest of four sisters so, for me, purpose has always been around championing women. It’s not a huge surprise therefore that my first business as an entrepreneur is all about that."