"When we first started, we were able to take our undercover video to ' or 20/20, and they would fight over it and do these thought-provoking exposés. Now that society has become less interested in these programs and more interested in sensationalism and the tabloids, we have to reinvent ourselves to keep our issues on the front burner; we have had to do a lot of theatrical things. … Much of what we do is geared toward kids, who have a great sense of justice. This is the first generation in which kids have grown up with this issue. Twenty-five years ago, parents were petrified when their kids went vegetarian — some still are."

"PETA organises peaceful animal protection awareness programmes for Christmas, Easter, Diwali, Janmashtami and other holidays, as well as Eid…it is shameful that in working to stop violence, our volunteers were made to suffer violence."

"PETA has a proven track record of success. Each victory PETA wins for the animals is a stepping stone upon which we build a more compassionate world for all beings — and we will never give up our fight until all animals are treated with respect and kindness."

"When an organization has been as effective as People for the Ethical Treatment of Animals, it's hard to believe they've been around for only 35 years. It all started when some forward-thinking people launched a group that would rip the lid off corporate and government wrongdoing to animals, get behind the scenes in everything from fur ranching to chicken farming and demand that we replace cruel choices with kind ones. Where would we be today without PETA? Before PETA was around, you could pretty much do anything you wanted to animals, anytime, anyhow. And now you can't — think about that."

"Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way."

"I'm writing to you from the People for the Ethical Treatment of Animals (PETA) India on behalf of our more than two million members and supporters to request that you delete Section 28 of The Prevention of Cruelty to Animals Act, 1960, which allows any animal to be killed in any manner for religion... We hope you will agree that Section 28 is an aberration in the land of 'ahimsa', 'karuna', and, increasingly, modern technology and where Article 51A(g) of the Constitution of India requires compassion for all living creatures."

"This is heartbreaking Animals don’t need to die for you to celebrate Eid al-Fitr. Have a #vegan holiday."

"There exists in London the Society for the Prevention of Cruelty to Animals, a corporate body voluntarily formed, which, without state assistance, and at great cost, is of no small service in lessening the tale of tortures inflicted on animals. Its emissaries are ubiquitous, and keep secret watch in order to inform against the tormentors of dumb, sensitive creatures; and such persons have therefore good reason to stand in fear of them. At all the steep bridges in London this Society stations a pair of horses, which without any charge is attached to heavy freight-waggons. Is not this admirable? Does it not elicit our approval, as unfailingly as any beneficent action towards men?"

"I hesitate to include my own name, as the Society's obstetrician; I leave it to others to say whether I made a good job there, but I think I must have done, because, in the two years before we decided to officially form a democratic Society, I literally ran the show. … In veganism we can see that something happens that is beyond our wildest dreams and if I am asked what do I think about the progress of the Vegan Society after 60 years of struggle, by thousands of workers in it, here and throughout the world, I would say a brief comment that progress has been better than I expected."

"Veganism denotes a philosophy and way of living which seeks to exclude—as far as is possible and practical—all forms of exploitation of, and cruelty to, animals for food, clothing, or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals, and the environment."