Vineeta Singh

"Ageing made me stop taking my body for granted"

"Lifting weights reverses sarcopenia (muscle loss with age) and improves bone mass"

"Active women need 2x body weight protein in gms. For 57.5 kg, my number is 115gm & this amount of protein is extremely hard to consume! For me it’s 30g as whey + 6 eggs (3 w/o yellow) + lentils/ yoghurt/ nuts. And please don’t skip the scoop on rest days like I used to"

"I have had various types of sexist encounters starting with the fact that I was told we don’t invest in women founded companies. So only when your husband joins the business, we will give you the cheque"

"Early on in our journey, we were so desperate for capital and it was so hard for Kaushik (husband) and me to raise funding all the way up till 2018-19 when B2C (business to consumer) became cool"

"When I get my chance, I will pay forward and I will ensure that when I have some money I fund a lot of woman-led companies but I will not take panga with them (investors)"

"In 2012-13, when Kaushik was still with Mckinsey and I've had an investor say 'We don't invest in solo women founders so, until Kaushik quits Mckinsey and joins full time, we can't give you a cheque"

"We had this female founder and when she had a family, she decided to not prioritise this and the business sort of drifted away"

"In my head, I was like 'Wow! Sample size n=1 and you've decided to label our entire gender saying that you'll never invest in women founders and you're openly talking about it"

"There are still times that when some venture capitalists would shake my husband's hand, but not mine"

"IIMA taught me the importance of taking risks and showed me how aiming high can significantly impact your entire career path"

"Since my youth, I held the ambition to become an entrepreneur, with the only question being when and how"

"When you are in your 20s, you are so idealistic that you sometimes don't understand that succeeding in business is very different from succeeding in college. And I was also very overconfident, but I'm very glad today that I did take up entrepreneurship. Although the journey was very painful in the beginning, now that I have been an entrepreneur for almost 15 years, I'm glad I have built something that is right"

"As somebody who's not a very ardent makeup user growing up, fashion was never on the mind. However, I always knew that I wanted to create something where women are the consumers because I just felt that the world was changing fast, but for women, it was changing even faster. For instance, women were beginning to work or study and had access to their own income and access to the internet"

"So what I was very clear about is the fact that women were becoming more confident and independent in their decision making was going to change many industries that revolve around them. And I really wanted to be a part of that"

"If you're looking at a young woman as your core customer, how much in the next 10-20 years she will evolve"