"Those trees! Those trees! Those Truffula trees! All my life I'd been searching for trees such as these! The touch of their tufts was much softer than silk, and they had the sweet smell of fresh butterfly milk. I felt a great leaping of love in my heart! I knew just what I'd do. I unloaded my cart. In no time at all, I had built a small shop. Then, I chopped down a Truffula tree with one chop!"

"Now I'd reached the stage where the potential was known. This business was too big for one Once-ler alone, so, promptly, I built me a Radio-Phone. I called my brothers and uncles and aunts and I said, "Listen here! Here's a wonderful chance for the whole Once-ler family to get mighty rich! Get over here fast. Take the road to North Nitch, turn left at Weehawken, sharp right at South Stitch!""

"Every once in a while, I sit down with myself asking: "Once-ler, why are you a Once-ler?" And I cringe, I don't smile, as I sit there on trial asking: "Aren't you ashamed, you old Once-ler? You ought to be locked in a hoosegow, you should! The things that you do are completely un-good!" Yeah? But if I didn't do them, then someone else WOULD! "That's a very good point, Mr. Once-ler." Progress is progress, and progress must grow!"

"Now you listen to me, pop, while I blow my top! Trees! Ha! You speak for the trees! Well, I speak for men and human opportunities! For your information, you Lorax, I'm figgering on biggering, and biggering, and biggering, and biggering, turning more Truffula trees into Thneeds, which everyone, everyone, EVERYONE NEEDS!"

"Eddie Albert - Narrator"

"Bob Holt - The Lorax / The Once-ler"

"Athena Lorde - Miss O'Schmunsler"

"Harlen Carraher - Boy"