Startup company

"A startup is a temporary organization in search of a scalable, repeatable, profitable business model."

"Start-ups are not smaller versions of large companies. They do not unfold in accordance with master plans. The ones that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas as they continually learn from customers."

"Change the external culture and environment, and entrepreneurship can bloom regardless of its source—nature or nurture."

"The safest bet about your new business is that you’re wrong... A startup is not about executing a series of knowns. Most startups are facing a series of unknowns — unknown customer segments, unknown customer needs, unknown product feature set, etc."

"Startups are not just about the idea, they're about testing and implementing the idea."

"Software has to be designed by hackers who understand design, not designers who know a little about software. If you can't design software as well as implement it, don't start a startup."

"Startups don't win by attacking. They win by transcending. There are exceptions of course, but usually the way to win is to race ahead, not to stop and fight."

"It’s in Apple’s DNA that technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing, and nowhere is that more true than in these post-PC devices.”"

"The last 10% it takes to launch something takes as much energy as the first 90%."

"A ‘startup’ is a company that is confused about three things: (1.) What its product is. (2.) Who its customers are. (3.) How to make money."

"Business models and value propositions expire like a yogurt in the fridge."

"[A startup is] a human institution designed to deliver a new product or service under conditions of extreme uncertainty."

"There's a growing mismatch between the skills that business schools teach and what fast-paced startups require."