Scott Forstall

"Siri is your humble intelligent personal assistant that goes everywhere with you and can do things for you, just by you asking."

"... I would give every single person in the department an entire month anything they wanted. For a month. It’s kind of insane because you’re talking thousands of people for a month, millions of dollars of salary spent for a month for people to do whatever they wanted and they would work so hard that month coming up with incredible ideas. In fact, one I saw was this idea of a 10-foot user interface, and we turned it into the Apple TV. Apple TV was invented because someone was encouraged to do whatever they wanted for a month. You can have that kind of environment to support creativity."

"... That guy was talking about how Microsoft had solved ... tablet computer and they're gonna do it with pens and he just, like, shoved it in Steve's face the way that they were going to, like, rule the world with their new tablets with their pens. Steve ... show them how it's really done ... At that time, touch screen was resistive touch ... He said, "we need to do capacitive-touch and has to be multi-touch." The moment you saw that, you knew this was the way to go."