Raymond Loewy

"Industrial design keeps the customer happy, his client in the black and the designer busy."

"A lot of people are open to new things, as long as they look like the old ones."

"Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut expression of mechanical excellence has become sensuous and organic."

"I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies."

"Design is too important to be left to designers."

"This book is the story of a young man who came to America to make a living, and simply happened to do so in a profession which he helped to create."

"I never expected that one could fall so completely in love with a nation and a people. I already knew that very soon I would thrill at everything American, love everything American, perhaps blindly, but fervently and forever. I still remember how thrilled I was at the sight of the flag. After all these years, every time I see the Stars and Stripes in the breeze, I get the same emotional feeling. Aesthetically speaking, it is perfect. One of the outstanding "designs" of all times. It may be that a nation gets the flag it deserves."

"If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986)."

"What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master"