Mickey Mouse

"In the current American mythology, Mickey Mouse is the imp, the benevolent dwarf of older fables, and like them he is far more popular than the important gods, heroes, and ogres. Over a hundred prints of each of his adventures are made, and of the fifteen thousand movie houses wired for sound in America, twelve thousand show his pictures. So far he has been deathless, as the demand for the early Mickey Mouses continues although they are nearly four years old; they are used at children’s matinées, for request programs, and as acceptable fillers in programs of short subjects. It is estimated that over a million separate audiences see him every year."

"The first Mickey Mouse was made by twelve people after hours in a garage. About twelve hundred people are working overtime now in a fifty-one-acre plant."

"How long does copyright extend today? According to the Sonny Bono Copyright Term Extension Act of 1998 (also known as "the Mickey Mouse Protection Act," because Mickey was about to fall into the public domain), it lasts as long as the life of the author plus seventy years. In practice, that normally would mean more than a century."

"To descend from the high principles of the Founding Fathers to the practices of the cultural industries today is to leave the realm of Enlightenment for the hurly-burly of corporate capitalism. If we turned the sociology of knowledge onto the present—as [[Pierre Bourdieu|[Pierre] Bourdieu]] himself did—we would see that we live in a world designed by Mickey Mouse, red in tooth and claw."

"Ending Catchphrases:"