Jules Miller

"Sustainability is woven into everything we do as a business, from product development to supplier sourcing and auditing, packaging choices and giving, to operations and logistics."

"I truly believe that it’s through a holistic approach that we can drive real change and also support in educating our customers about the interconnected ecosystem making up their health."

"My journey began when I first developed IBS whilst in my early 20s. I spent a lot of my time (and money), trying different natural and pharmaceutical products to deal with my symptoms, which only made me feel worse. I couldn't find products that worked for me, or more importantly, that I wanted to take - that was really where the seed of The Nue Co. came from."

"We set out with a very simple aim, to change the way people feel about supplements."

"We always rely on data and science to kick off any sort of new product development. We look to ingredients as close to the food source as possible to deliver a nutrient or a vitamin, whilst focusing on absorption in its format"

"Starting my business] just made sense at the time"

"I feel like I had spent so many years, or maybe my whole life, gathering insights for THE NUE CO. From going to the herbalist with my mother to learning about vitamin B12 from my grandfather, who was a chemist. I felt like I had so much to offer to the category, and in all honesty, there was no job out there that really spoke to me, so I decided to create one"

"At that time [when we launched] (and for a while later), nothing else in my life mattered"