"The short answer is everything! Although I invest the bulk of my time in major projects, I still try to stay in touch with every aspect of the business, and my team, on a daily basis. I travel a lot but it's rare I'm not connected and it's technology that allows me to do that."

"We're a real-time business and it's a discipline we try to apply to everything we do, from KPI reporting to reacting to feedback from customers. Innovative technology also underpins everything we do with our service."

"I admire any business or entrepreneur who has really changed the way people behave or do things."

"It's one thing making a mobile phone slimmer or adding more megapixels to the camera, for example, but it's an entirely different thing to get rid of a keyboard and make the whole thing one big multimedia screen."

"I wanted to use the internet to emulate what Amazon had done for the way we shop, or Skype did for the way we communicate, for example. And that means being unconventional and taking a fresh look at the way something is currently done, without being prejudiced by accepted norms."

"Vision, determination and an ambition. Great entrepreneurship is all about having the conviction, focus and passion to really disrupt the status quo in a meaningful way, rather than taking safer routes and merely making incremental improvements to something that already exists. The path of least resistance has never interested me."