Claire Horton

"I sat down and talked to everyone, from the staff and trustees to the volunteers, stakeholders and celebrities, about what they did and what the charity was doing right and wrong.""

"The restructuring of the fundraising team has been crucial. It had been almost entirely focused on events, so Horton set it the goal of developing new funding sources such as individual giving and corporate donations."

"You have to invest up front to raise money through things like individual giving, and you don't always see the returns in the first year"

"That enthuses staff as they see the benefits, which lifts morale, making people happier and more motivated.""