Carla Hassan

"As an Arab, I know how food can be so central to a family’s life. I truly felt scared. What would happen when people found out I was Arab"

"My heart was racing. I was sharing my secret. Sure, it was the tiniest bit of sharing, just three little words, ‘as an immigrant,’ but it felt like I was revealing so much"

"I have a lot of imposter syndrome, much like many other people do. I’m an immigrant. I’m a woman. I did not grow up in financial services. Coming into this role, I did have a lot of questions of, ‘Can I do this"

"What gets me excited about this space is the convergence of all these different trends together, so when you think about data, new channels, and artificial intelligence, the ability to then personalize for our customers and give them relevant, meaningful interactions"

"I recognized the power of when somebody comes into your orbit, how you react to them and what they see sets the tone for the rest of their experience"

"We exist because our clients still want to do business with us"

"As part of working with them, we owe them that transparency and that responsibility as a brand. As marketers who are telling the stories of the brand and who are engaging with our consumers and clients, we have no choice"

"We're very careful about how we spend our marketing"

"We have very sophisticated models. There are very few things that don't go through a rigorous exercise and funnel. And in a world with all the digital tools we have, we can do that"

"We know experiences are a way to add value, which can be a competitive advantage"

"The reality is, our mass-affluent consumer has pretty low awareness that JPMorgan Wealth Management can serve them"

"They may have a credit card with us, a savings account with us. We talk to them about things you wouldn't imagine a financial services company would talk about: We may talk about home lending; they talk about home ownership. It's a way to provide another service to them as they think about their lifespan and well being"