"Servant leadership could negate the need for ineffective D&I statements on noticeboards. Why? Because as Robert K Greenleaf argued in 1971, leaders need to focus on followers and so servant leadership ‘begins with the natural feeling that one wants to serve, to serve first.’ Despite refinement over the last four decades, servant leadership retains its focus on followers rather than on an organisation’s objectives. The RMAS motto, ‘Serve to Lead’ predates Greenleaf’s model and servant leadership is already an essential part of RMAS ethos which has influenced generations of junior officers, but the spotlight has shifted to other models. The ALD endorsed model of transformational leadership does not dismiss the importance of followers as it requires leaders to inspire them to achieve greatness beyond their own imagination. Even so, transformational leadership diametrically opposes servant leadership due to its concentration on objectives and rests heavily on the use of charisma to influence the followers. If leadership is, ‘just plain you’ then it can be difficult to achieve a transformational style if you do not exude charisma and yet emulating an unnatural style will lack authenticity and, therefore, credibility. Servant leadership is an important and viable alternative that all leaders should master."