"[[Game theory|[G]ame theory]] has already established itself as an essential tool in the , where it is widely regarded as a unifying language for investigating human behavior. Game theory's prominence in evolutionary biology builds a natural bridge between the life sciences and the behavioral sciences. And connections have been established between game theory and the two most prominent pillars of physics: and quantum theory. ...[M]any physicists, neuroscientists, and social scientists... are... pursuing the dream of a quantitative science of human behavior. Game theory is showing signs of... an increasing important role in that endeavor. It's a story of exploration along the shoreline separating the continent of knowledge from an ocean of ignorance... a story worth telling."