"Joe constantly points out that Trump started his campaign with racism, riding down the escalator, attacking Mexicans. Joe thinks this illustrates a difference. Ronald Reagan also started his presidential campaign with racism. He chose to make his kick-off speech in the heart of the Solid South, in Mississippi, quite near where three civil rights workers had been murdered. He said, "I believe in states' rights." It was the biggest dog whistle of the day, code for segregation, and the crowd cheered. He continued: "... we have distorted the balance of our government today by giving powers that were never intended to be given in the Constitution to that federal establishment." It had been the Republican Party that had tried to impose integration after the Civil War. Reagan was making it clear that his party was completely divorcing itself from Lincoln's vision. It was not a one-off. Reagan ran against the "" and against "the strapping bucks" who stood in front of you at the supermarket, buying steaks with food stamps, while you made do with hamburger helper, earned by the honest sweat of your brow. It was a brilliant strategy that turned government programmes into handouts to minorities with money stolen - through taxes - from good white people. It was called the . Reagan did not invent it. But he sold it with warmth, charm, and a smile."