"Back in the mid-1990s I was researching strategy in the global electronics industry. I interviewed 20 to 30 executives, CEOs, and division managers and asked fairly simple questions. Which company was the leader in their market? How did that company become the leader? What’s their own company’s strategy?"
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Academics from the United StatesPeople from Washington, D.C.Electrical engineersBusiness theorists from the United StatesSociologists from the United States
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Richard Rumelt
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