"We despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates."

"… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a…"

"Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standi…"

"Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor…"

"When I write an advertisement, I don’t want you to tell me that you find it "creative". I want you to find it so inte…"

"Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife…"

"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few …"

"When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If …"

"There is nothing to be said except about the sheer waste and futility of it all. It is the war all over again, when o…"

"Nothing matters, and everything matters."