"Women who were exposed to advertisements that portrayed women in their traditional role as homemakers reported less favorable attitudes toward political participation than women who were not exposed to advertisements. Exposure to portrayals of women as sex objects, on the other hand, did not affect women's attitudes. In contrast, men reported less favorable attitudes toward political participation after exposure to advertisements that portrayed women as sex objects, but were not affected by portrayals of women as homemakers. Implications for the influence of sex roles on political participation and the impact of sexist advertisements are discussed."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Original Language: English
Available Languages (1)
Revision History
No revisions have been submitted for this quote.
Categories
Advertising
67 quotes on TrueQuotesView all quotes by Advertising →
Related Quotes
"You may be unaware of where your messages are showing up and what content your brand is living next to," said Jon Kle…"
"The power of advertising to persuade, manipulate, and shape behavior has long been recognized. Bretl and Cantor (1988…"
"Research on women in print advertisements has shown that pictures of women's bodies and body parts ("body-isms") appe…"
"For the next few months, I kept noticing ads that demeaned women in popular magazines as well as in The Lancet. “Adve…"
"Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you."
"Society drives people crazy with lust and calls it advertising."
"The heart is a muscle," Bigend corrects. "You 'know' in your limbic brain. The seat of instinct. The mammalian brain.…"
"Give them quality. That's the best kind of advertising in the world."
"Advertising, in fact, is the main storyteller of our society. The right question to ask is not whether this or that a…"
"This study examined whether exposure to TV ads that portray women as sex objects causes increased body dissatisfactio…"