"The power of advertising to persuade, manipulate, and shape behavior has long been recognized. Bretl and Cantor (1988) estimated that the average American is exposed to over 37,000 advertisements each year through the medium of television alone. Whereas there has been considerable investigation of gender role portrayals in advertisements, comparatively little empirical attention has been paid to the portrayal of sexuality in advertisements."
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Original Language: English
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Sources
Lanis, K., Covell, K. (1995). "Images of women in advertisements: Effects on attitudes related to sexual aggression", Sex Roles, 32, pp. 639-640.
https://en.wikiquote.org/wiki/Advertising
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Advertising
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