American Book Editors

"I started Knock Knock with the desire to write and design at the same time and to create products that had fun yet substantive editorial content in not-necessarily-book formats. The early 2000s constituted a marketplace moment when there was very little voice-driven product; instead, newly ascendant big-box retailers were targeting a lowest common denominator."

".” Finally, I liked the idea of focusing on nurturing a creative studio where we got to make what we wanted and then foist it onto the marketplace to live or die, rather than working with clients or sticking to one widget. A studio felt creative enough for me to swallow what I imagined as the castor oil of business (I was an artiste, you know, and a liberal—I didn’t think we were meant to do business)."

"Knock Knock is known for being a pioneer in a product revolution that brought voice and point of view to the gift industry. Also, everybody knows us for putting the fun in functional with multiple choice—multiple-choice pads, cards, stickies. Why write when you could just tick a box? Putting the fun in functional definitely characterizes Knock Knock’s products—a lot of our stuff makes productivity and work fun."