Tendai Moyo

"Our mission is to centre those textures, not just accommodate them. Realistic curl pattern matching is essential to self-expression, confidence, and cultural affirmation — it’s about creating hair that feels like you, not a compromise.’"

"We hope to see a shift from performative inclusivity to systemic change — in funding, product innovation, and education. The future should prioritise safety, sustainability, and representation not just as trends but as standards"

"Building trust with a community that’s been historically overlooked takes time, especially when you’re challenging legacy norms with better product standards, biotech innovation, and authentic representation.’"

"Customer service isn’t just about resolving issues. It’s about relationship. Trust. Sometimes the most powerful insights don’t come from a dashboard, they come from what someone tells you at their front door."

"“I was so young that instead of feelings of sadness the challenge of having my hair done professionally became normalised.”"

"“I loved the closeness and comfort of my mother’s touch as she performed the ritual of gently brushing and braiding my hair. But as I got older and started using home relaxer kits to make my hair more manageable, there were naturally disasters, including burns.”"

"“With Ruka, I wanted to bring the joy back to Black women as they explore their hair, from the very start.”"

""“We’re on a mission to treat outsiders as insiders.”"