Ron Kaufman

"Service is the currency that keeps our economy moving. I serve you in one business, you serve me in another. When either of us improves, the economy gets a little better. When both of us improve, people are sure to take notice. When everyone improves, the whole world grows stronger and closer together."

"Delighted customers are the only advertisement everyone believes."

"Your product is a starting point. A loyal customer is the goal."

"Service does not exist at the expense of your profits. Profit exists because you made the investment in service."

"If customers leave without a purchase, you have not failed. But if customers leave without a smile, you have."

"The right measure is not how many customers you've got, but how closely you hold them."

"Exceeding expectations is where satisfaction ends and loyalty begins."

"Hearing what you've done right is valuable. Hearing what you've done wrong can be priceless."

"You've got one mouth and two ears. There's a reason."

"The shelter of excuses has a leaky roof."

"The cutting edge of service is always being honed and polished."

"When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon."

"If you want to stay in business, satisfy customers. If you want to excel in business, delight customers."

"When a customer asks what no one else has ever asked, pay close attention."