Ogechi Adeola

"We have identified challenges in the industry which include the gap between theory and practice and the urgent need to provide professionals with the right training, equipping them for every-day work."

"We want the academy to represent a holistic approach to Sales & Marketing training and development."

"We will address these challenges by providing world-class practice-focused sales and marketing programs with experienced business experts, trainers, and innovators through teaching, mentoring and experiential learning."

"Organisational creativity dimensions that drive market performance are more complex than previously thought."

"Segmentation involves categorizing markets along homogenous or related lines, using some similarity criteria to divide the market into groups."

"Continue to put in your best effort in everything you do, all the time. Please don’t let the present situation in the world distract you and make you lose interest in the work you are doing. The Igbos say that “if the chicken stops pecking, what would she use to feed her children."

"Everybody’s destiny is different; everyone should determine what to do in order to make progress. It is not everything you can do. All things are not expedient; please find where your strength lies."

"We women must join hands to help one another, so we can all move forward because Igbos say there is strength in number."

"We need to be prayerful, praying to God to bless our homes and businesses. It is good to understand that the future is bigger and brighter. Everything would be ok. Because of this, please be diligent in your work and let honesty be your guide."

"The system has three major types namely, Igba-boi also known as Igba Odibo (become an apprentice); Imu Oru also known as Imu Oruaka (learn a craft) and Imu Ahia (learn a trade). All types are geared towards the transfer of knowledge or entrepreneurial skills but they differ in approach. Unlike the Igba-boi/Igba Odibo where a mentee will be tutored for free for a period of pre-agreed years, in the Imu Oru/Imu Oruaka and Imu Ahia types, tutorship is paid for by the mentee or mentee’s parents/sponsors."

"I enjoyed the programme and had some wonderful facilitators that made me realize there can be possibilities in the midst of impossibilities. Ogechi Adeola is wonderful, very helpful and knowledgeable."