Nicola Hodson

"We have some really important principles, one of which is that AI works alongside humans, so it doesn't replace them"

"The second is the data and the insights that you gather from AI belong to the Creator and not the IT partner."

"That's important because, you know, companies are putting a lot of their own intellectual property into this, and then the third is the one I mentioned earlier, which is you've got to have AI that's true, transparent, explainable and free from harmful content and biases.”"

"So we work with Wimbledon, the US Masters, the Open and we just did a big piece with Sevilla Football Club, where we're helping them with talent scouting using AI"

"But with Wimbledon and the others, you know, we're using AI for AI commentary, for example, predicting who's going to go through to the next round"

"That's really more about how do you drive a fan engagement, not just at the tournament but in the rest of the world where people are watching and trying to engage, so some quite interesting applications."

"If you think about the plethora of organisations out there and public sector bodies, just making it easier for employees is a huge opportunity to gain productivity and just to not do some of the grunt work."