Nancy Cruickshank

"My firm belief is that a lot of the businesses women are creating feel more lifestyle."

"And therefore when you’re going into that finance community, which is very male dominated, it’s quite difficult to get that connection and the genuine insight and understanding around those businesses."

"We're on this mission to try to enable tens of thousands of women, initially in the UK and then around the world, to be able to have that great flexible but sustainable business but with all that support and mentoring from us."

"I always get in trouble when I say I want to build a $1bn business, because our shareholders say ‘Nancy you shouldn’t be declaring all of that stuff’, But I do want to build a big business."

"‎It's the biggest short-form social knowledge library on the internet, I believe. We create the knowledge store, and we have interactive tools and community functions."

"About 60 per cent of the traffic comes in from natural search."

"The company also performs that little techie trick known as "search engine optimisation", so that if you want to know how to make the perfect teriyaki chicken, open a bottle of champagne without spilling any, or build your own cold-fusion nuclear reactor etc, it should come out pretty near the top of your Google search."

"I noticed that women were active in their communities and yes, they were talking about love, beauty, relationships, but the biggest thing I noticed was that that were also talking about wanting to start a business."

"I started and ran Women in Business for five years, and we did mentoring around the country."

"I sat on the beauty industry trade board CEW and I saw so much innovation in beauty."

"‎I wanted to create a brand new concept and it’d have to be steeped in personal service."

"It had to be in private homes yet still be social because we all like to share."