Emma Grede

"At that point I’d done a few really successful talent-based equity partnerships, where the talent took equity in the brand. When I saw how well they went, I was like, ‘I’m going to do one of these for myself!"

"The idea for Good American came about because I thought there was a shift happening in popular culture."

"When I was coming up through the ranks everybody was stick thin, and that was what most women aspired to. But it’s so different now"

"I thought fashion was missing this. It wasn’t about plus-size or regular size, instead I thought there should be brands that are made for everybody. So that’s how Good American started"

"This is how we feel, and if you’re kind of with us jump on board.’ We had this huge public casting with 12,000 people, and we had to shut it down because we didn’t know how we’d count them all."

"When you come to LA as an English girl, you find a whole new world of hair and makeup. I’ve kind of embraced that."

"Here's the thing: Work-life balance is your problem, that's yours to figure out"

"Because the way we run organizations now is that no one misses dentist appointments or a doctor's appointment or a haircut or their kid's parent-teacher conference ... that's just not how we work anymore, right?"

"You come in, you have set hours, but there's flexibility within your working life. It's not like 'Oh my goodness, such and such is not at their desk.' That's just not how we work anymore."

"When somebody talks to me about their work-life balance in an interview process, I'm like, 'Something is wrong with you. You haven't been able to figure that out. That's not the way you win this interview"

"Work life balance is fine for the owner to ignore who makes 20x my salary! Massive red flag,"