Dieter Rams

"When I started at Braun there were difficulties between the designers and engineers, as there are in many companies, but I noticed that the engineers liked to have a brandy, so I'd buy a bottle of good cognac to share with them. To be a good designer, you have to be half-psychologist."

"Design isn't marketing, but more and more companies are treating it like that. There should be an absolute commitment to design and technology, and they have to go together."

"The first Braun period was marked by the Ulm school, through Hans Gugelot, in the sphere of product design and Otl Aicher in that o graphic design. My own work and that of my group would have been unthinkable without the way paved by them."

"In the late 1970s, Dieter Rams was becoming increasingly interested in the world of things that surrounded him – "an impenetrable confusion of forms, colours and noises." As a designer, Rams was aware that he played an important role in the world he was helping create, he asked himself an important question: is my design good design?"