"We don't deny that widespread veganism would go a long way toward mitigating the planet's dire problems with climate change, rainforest destruction, water pollution, desertification, resource scarcity, hunger, social conflicts, and species extinction. But considering the facts that the concept of veganism emerged in 1944 and in 65 years no more than 2% of the human population has embraced veganism, and that world flesh consumption has increased five-fold from 1950 to 1997, the singular devotion to vegan education (and its resultant sweeping dismissal of myriad other potential strategies) is clearly a tactical dead-end and losing strategy. Raging flesh consumption is shredding the vegan paradigm, and despite some gains the vegan and animal rights cause is rapidly losing ground and hemorrhaging badly. Emerging capitalist entities with huge populations, like China and India, are driving the demand for rotting animal corpses and other animal-derived products through the roof as the disease of consumerism - stoked by Madison Avenue advertising - whets the appetites of the populace for hamburgers, bacon, fried chicken, eggs, and milk shakes, all conveniently provided by the scourge of fast-food outlets and the globalization of the ."