"If a measurement matters at all, it is because it must have some conceivable effect on decisions and behaviour. If we can't identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value."
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Douglas W. Hubbard, in E-procurement for professional services, procure-manage-pay and the power of metrics (3 December 2013).
https://en.wikiquote.org/wiki/Measurement
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Measurement
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