"Over time Halloween became an important night for customers, as well; for whereas children of the interwar years constructed their costumes from old clothes in the attic; for or closet and simply blackened their faces with burnt cork or soot, children in the more affluent 1950s and 1960s were more likely to buy Halloween masks and perhaps other articles of their costume from retail stores. By making Halloween consumer-oriented and infantile, civic and industrial promoters hoped to eliminate its anarchic features."
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https://en.wikiquote.org/wiki/Halloween
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