"I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner."
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Film directors from the United StatesPeople from New York (state)Jews from the United StatesEdgar Award winners
Original Language: English
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Source : Greasing the Ad Engine
https://en.wikiquote.org/wiki/Errol_Morris
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Errol Morris
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