"Advertisers will want to avoid programs with serious complexities and disturbing controversies that interfere with the “buying mood”. They seek programs that will lightly entertain and thus fit in with the spirit of the primary purpose of program purchases—the dissemination of a selling message."
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Original Language: English
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Sources
Noam Chomsky and E. S. Herman, Manufacturing Consent (New York: 1988), pp. 17-18.
https://en.wikiquote.org/wiki/Entertainment
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Entertainment
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