"The problem can be approached initially either by inquiring into the properties of the choosing organism, or by inquiring into the environment of choice."
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Herbert A. Simon (1955) in âA Behavioral Model of Rational Choiceâ, Quarterly Journal of Economics 69(1), p. 100 quoted in âBounded Rationality and Macroeconomicsâ
https://en.wikiquote.org/wiki/Bounded_rationality
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Bounded rationality
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