"McDonald's... is... family. Isn't that great? You know what I see when I see that? Family. We're one big family. Aren't we? We have mouths to feed. That's a family."

"If you've got time to lean, then you've got time to clean."

"[first lines] I know what you're thinkin'... What the heck do I need a 5-spindle for... when I barely sell enough milkshakes to justify my single-spindle. Right? Wrong. Are you familiar with the notion of the chicken or the egg? Mr. Griffith, I mentioned... that there'd be costs. Well, I think it applies here. Do you not need the multimixer because, well heck, you're not selling enough milkshakes. Or are you not selling enough milkshakes because you don't have a multimixer? I firmly believe it's the latter. Because your customer comes in here and he knows if he orders a shake from your establishment... that well, he's in for a terrific wait. He's done it before and he thinks to himself, well, by golly, I'm not gonna make that mistake again. But if ya had the Prince Castle, 5-spindle, multimixer... with patented direct-drive electric motor we'd greatly increase your ability to produce... delicious, frosty milkshakes, FAST. Mark my words. Dollars to donuts, you'll be sellin' more of those sons-of-bitches... than you can shake a stick at. You increase the supply, and the demand will follow... Increase supply, demand follows. Chicken, egg. Do you follow my logic? I know you do because you're a bright, forward thinking guy who... knows a good idea when he hears one. So... What do you say?"

"Now, I know what you're thinkin'. How the heck does a 52-year-old, over-the-hill milkshake-machine salesman... build a fast-food empire with 16,000 restaurants, in 50 states, in 5 foreign countries... with an annual revenue of in the neighborhood of $700,000,000.00... One word... PERSISTENCE. Nothing in this world can take the place of good old persistence. Talent won't. Nothing's more common than unsuccessful men with talent. Genius won't. Unrecognized genius is practically a cliche. Education won't. Why the world is full of educated fools. Persistence and determination alone are all powerful. ... It's these core principles... that enabled me to rise to the top of a heap... at a point in life when most men would be thinking about retirement. Why, we appear to have that in common, governer Reagan."

"[to Ethel during dinner] I want a divorce."

"I'm looking for a few good men... and women. Who aren't afraid of hard work. Aren't afraid to roll up their sleeves. I'm looking for scrappers, hustlers, guys that are willing to roll up their sleeves. They're livin' on drive, they got a little fire in their belly. I stand right here before you today, I'm gonna offer you something as precious as gold. And you know what that is? Anybody? Anybody? Opportunity. It's opportunity. Opportunity. Opportunity to advance, to move forward, to move up, to advance... To succeed. To win. To step up. The sky's the limit. The sky is the limit. Grab the brass ring. To give yourself a shot at the American dream. Put your arms around the American dream. Opportunity. 'Cause I'll tell ya somethin'... At McDonald's? It's like this great nation of ours... Some of that elbow grease. I guarantee ya, if you got the guts... the gumption, the desire... I guarantee ya you can succeed. There's gold to be had. At the end of... those Golden Arches... Golden Arches. Golden Arches. Now who's with me? Who wants to jump on that ladder to success? Be part of the McDonald's "mishpokhe". Now who's with me? Come on, lemme see some hands."

"Mac McDonald: Dick. We will never beat him. We will never be rid of him."

"[during the end credits] Nobody had eight multi-mixers in one business. So I went out there. And I was amazed! They were serving hamburgers for fifteen cents. French fries for ten cents and milkshakes for twenty cents. And basically that was the menu, and I said, that's for me. Now I have ultimatums, you know. Except that I'd like to be able to say that. I bought the agreement back from them for two million, seven hundred thousand dollars. I got the name, the golden arches, basically it was a matter of me working longer and harder than anybody else. I'll take every resource that I have and I'll put it in and I'll go for broke if I believe in it. The only thing I could do besides play the piano, was to talk. What happened to my talk? It's not dog eat dog out there in that competitive world, it's more like rat eat rat."

"[A boy comes up to Alexis hugging and kissing her] Oh, Marvin. And diplomatic. Proactive. Seriously, hon. Come to the realm, boys! [Jerks her torso back and forth] My bitches do not disappoint."