"From an evolutionary perspective, the emotional rewards that people experience when they help others may serve as a proximate mechanism that evolved to facilitate prosocial behavior, which may have carried short-term costs but long-term benefits for survival over human evolutionary history. The robustness of this mechanism is supported by our finding that people experience emotional benefits from sharing their financial resources with others not only in countries where such resources are plentiful, but also in impoverished countries where scarcity might seem to limit the possibilities to reap the gains from giving to others... In highlighting the potential universality of emotional benefits stemming from prosocial spending, the present research adds to the chorus of recent interdisciplinary findings documenting the importance of generosity for human well-being."
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Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal by Lara B. Aknin, Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire E. Ashton-James, and Michael I. Norton, Journal of Personality and Social Psychology, (April 2013)
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Social psychology
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