"Connect with all the passions people have - for themselves, their families and their wider world - and they'll follow you to the ends of the earth. They will spread goodwill about your business, work hard for you, and buy your products, services and stock with pride. You will attract the best people, form highly motivated teams, collect loyal customers, sell the strongest brands with the greatest purpose and highest values, promising a better future."
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Sources
Patrick Dixon - Building a Better Business, p. 1 (2005).
https://en.wikiquote.org/wiki/Passion
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Passion
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