"I think about marketing as telling the story of what you're doing and why it might be valuable for someone. I think b…"

"“You're trying to empathize with [the customers to] get in their heads understand what their psychology is. What do t…"

"“I always love this practice to write the press release or marketing brief because you want to know before building s…"

"A lot of marketing's work is trying to help us understand. What is that narrative? We're telling what’s going to be c…"

"thumb|Julie Zhuo Collision Conf 2018 02“The brand is the impression that people have of your product and service. Whe…"

"“Product designers will say, ‘I'm not a brand person.’ No, the product that you're building is going to be 80% of wha…"

"“If we're successful, we’ll be enabling many other companies across the world to fulfill their mission and make bette…"

"I can easily tell if this is the kind of person who goes [and] approaches new opportunities with a growth mindset,” s…"

"Well, if you can go back to the very beginning and change anything about how you went through it, what would you do d…"

"Rule 1 of cryptanalysis: check for plaintext."