"A comparative examination of the models of adaptive behavior employed in psychology (e.g., learning theories), and of the models of rational behavior employed in economics, shows that in almost all respects the latter postulate a much greater complexity in the choice mechanisms, and a much larger capacity in the organism for obtaining information and performing computations, than do the former. Moreover, in the limited range of situations where the predictions of the two theories have been compared (...), the learning theories appear to account for the observed behavior rather better than do the theories of rational behavior."
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Herbert A. Simon (1956) in “Rational Choice and the Structure of the Environment”, Psychological Review 63(2), p. 129, quoted in “Bounded Rationality and Macroeconomics”
https://en.wikiquote.org/wiki/Bounded_rationality
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Bounded rationality
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