"....won’t follow in the world-altering footsteps of the iPod...clear that the Apple TV isn’t for everyone...decision …"

"...people who live in iTunes will enjoy the simplicity of just plugging it in and never having to fuss with anything.…"

"...best suited for iTunes addicts only."

"...We're in two businesses today, we'll be very shortly in three business and a hobby. One is our Mac business, secon…"

"...That's a good idea! Let's do it! No... these ideas will percolate up, we'll have a collection of ideas of what we …"

"Geeks are more likely than anyone else to hate the Apple TV out of the box...almost everyone else who witnessed the A…"

"...comes up very short. It's as if Apple had launched an iPod that sounded like a cassette player."

"...for those who want to use a proven, easy-to-use interface to play a huge and diverse iTunes library through a home…"

"...only for those people who have drunk the Apple Kool-Aid and decided they really like the taste and can afford the …"

"...a very well-designed product that easily brings the computer and the TV together."