apple-inc

"....won’t follow in the world-altering footsteps of the iPod...clear that the Apple TV isn’t for everyone...decision will be based on whether you have enough computer-based media files—and a fast enough network."

"...there was a tremendous tickup year over year [for Apple TV]. In fact unit sales were up over 3 times vs the year-ago quarter. However let me be clear, we still consider this a hobby."

"...well again I think the whole category is still a hobby right now. I don't think anybody has succeeded at it. And actually the experimentation has slowed down. A lot of the early companies that were trying things have faded away. So I have to say that given the economic conditions, given the venture capital outlook and stuff, I continue to believe that it will be a hobby in 2009."

"...Apple TV was designed to be an accessory for iTunes and your computer. It was not what people wanted. We learned what people wanted was movies, movies, movies"

"...We think this is pretty cool. Movies, TV shows, music, and photos all on your widescreen TV. Priced at $299. And, we'll be shipping them in February, we'll be taking order starting today. Enjoy your media on your bigscreen TV, we think this is really going to be something special."

"...it's Apple TV. You can buy great content on iTunes... and you can put that content on your iPod. Now you can buy a widescreen TV and hook up an Apple TV to it, and wireless transmit that content to your bigscreen TV. It's that simple."

"Making a component for the living room is easy to do, but it is the go-to-market strategy that is difficult. It's not a technical problem.... I don't think the convergence of television and computer is going to happen."

"...a very elegant solution to a sometimes difficult problem: getting all that media from your PC to your TV...If you are trying to get the latest technology and HD content from your PC to your TV, the Apple TV has a few hurdles you'll have to deal with...has great potential and opens a lot of doors for the digital home for everyone."

"...If you buy a lot of content from the iTunes Store, then the Apple TV is a great way to experience your purchased content on your TV...The best set top box depends on your usage patterns, if and where you buy DRM media from, and desire to modify the unit."

"...as long as you're content living and playing in an iTunes world, Apple TV more than lives up to its hype. It's the most elegant digital media adapter yet, and one that we assume will only get better with age."

"...a partial solution in need of being completed...a somewhat impressively executed but ultimately niche product."

"...good, but not great, and suffers from a few flaws..."

"...one of those products that you either love or shun....it'll undoubtedly appeal to a great number of TV and home-video enthusiasts. On the other hand, it seems to truly be a niche product...it's not necessarily something I absolutely need to have or use all the time. I don't see it revolutionizing my world."

"Apple TV offers a gracious, delightful experience — but requires fidelity to Apple’s walled garden."

"...does so much and works so well...Apple TV is an amazing first-generation product."

"Overall, it does a pretty damn good job, despite some limitations."

"...the first media streaming device I could imagine recommending to a non-geek."

"...only for those people who have drunk the Apple Kool-Aid and decided they really like the taste and can afford the upscale lifestyle."

"...for those who want to use a proven, easy-to-use interface to play a huge and diverse iTunes library through a home-entertainment system."

"...comes up very short. It's as if Apple had launched an iPod that sounded like a cassette player."

"Geeks are more likely than anyone else to hate the Apple TV out of the box...almost everyone else who witnessed the Apple TV in action in our presence fell in love with it instantaneously (about half of which were not Mac users)."

"...a very well-designed product that easily brings the computer and the TV together."

"...That's a good idea! Let's do it! No... these ideas will percolate up, we'll have a collection of ideas of what we can do with this stuff. I think a normal web browser is not necessarily what people want in their living room."

"...We're in two businesses today, we'll be very shortly in three business and a hobby. One is our Mac business, second is our music business, third business is the phone business, handsets. And the hobby is Apple TV. The reason I call it a hobby is a lot of people have tried and failed to make it a business. It's a business that's hundreds of thousands of units per year but it hasn't crested to be millions of units per year, but I think if we improve things we can crack that...I use the word hobby because it's provocative, but the iPod started this way."

"...best suited for iTunes addicts only."

"...people who live in iTunes will enjoy the simplicity of just plugging it in and never having to fuss with anything...anyone should be able to use it with ease. For users who don't want to concern themselves with media library management, disparate home media serving and libraries, and the more complex bits about digital media in your home theater, there simply isn't an easier, more enjoyable way to get content from your computer to your HDTV."

"Anyone privy to the release of the iPhone is going to hold on to their current device as long as they possibly can, all but Scotch taping their devices together so that they can crawl over the finish line and into the loving arms of a shiny new iPhone. (Oh, you know the box is gonna be sexy.)"

"Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. … Apple's been very fortunate in that it's introduced a few of these."

"I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not with the products we're trying to use. In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.""

"Yeah, you'll be the coolest person in the room when you pull one out and show it around, but that gets old fast when three other people have them and one person somehow has one that glows in the dark."

"If there is something good in the world then we copy with pride."

"We consider that Apple copied the Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006. We take that to mean Apple stole our idea."

"Here's to the crazy ones.The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them.Because they change things. They push the human race forward. While some see them as the crazy ones, we see genius.Because the people who are crazy enough to think they can change the world, are the ones who do."

"Jobs: Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh."

"Playboy: Then for now, aren't you asking home-computer buyers to invest $3000 in what is essentially an act of faith?"

"Microsoft has had two goals. One was to copy the Mac and the other was to copy Lotus' success in the spreadsheet. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. They were able to copy the Mac because the Mac was frozen in time. The Mac didn't change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It's amazing that it took Microsoft 10 years to copy something that was a sitting duck. Apple, unfortunately, doesn't deserve too much sympathy. They invested hundreds and hundreds of millions of dollars into R&D, but very little came out They produced almost no new innovation since the original Mac itself."

"With the exception of the Macintosh, whose users have found many creative ways to avoid being restrained (or insulted) by the decision that they would find more than one mouse button confusing, the new generation of machines has not freed its users from the keyboard-heavy user interfaces that preceded them."

"A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers, ... I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!"

"A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day."

"If “the world’s greatest company,” Apple, and many others find themselves in a situation where they cannot continue to operate without [the People's Republic of] China, it is unlikely that politicians would risk sinking the boat of global business for the sake of [civil] rights. …Apple walks a tightrope between economic pragmatism and moral accountability. The company has thrived due to China’s industrial prowess, but [award-winning journalist Patrick] McGee suggests that Apple’s deep dependence on Chinese manufacturing puts it in an uncomfortable position, especially as geopolitical tensions rise."

"Apple is a business. And we’ve somehow attached this emotion [of love, devotion, and a sense of higher purpose] to a business which is just there to make money for its shareholders. That’s all it is, nothing more. Creating that association is probably one of Steve’s greatest accomplishments."

"If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, … the people at this company are doing the best work of their lives, the best work that Apple has ever done."

"Here’s to those who have always seen things differently. The ones who follow a vision, not a path. Where others perceive first as valuable, you value the first thing that actually matters. While others are distracted by the new, you focus on the significance of a whole new take. Even before you could see how, you never doubted we would change things. And then we did. Together. Again and again, and again, and again… Relentless optimism is what moves the world forward. So, keep seeing things differently. Keep thrusting there is always another way, a better way, a bigger way. One that lifts up humanity. Breaks down our barriers. And heals the landscape. You are the difference between the world as it was and the better place it will become. And different is the one thing about us, that will always be the same."

"'It Just Works' Apple WWDC (2011)"

"Well, looks like you've got lots of stuff to do, before you do any stuff"

"Everyone wants a MacBook Pro because they are so bitchin'."

"No wireless. Less space than a Nomad. Lame."

"Less than half the size and weight of the Nomad Jukebox plus a firewire connection that can fill the player's 5GB hard drive in only 10 minutes. When so many Windows and Linux users desire a Mac-only device, you know they have done something right."

"Without the iPod, the digital music age would have been defined by files and folders instead of songs and albums. Though the medium of music has changed, the iPod experience has kept the spirit of what it means to be a music lover alive."

"What is this? It says "Ipp odd"."