Susan Cain

"To me, one of the best things in the world is that sublime moment when a writer, artist, or musician manages to express something you’ve always felt but never articulated, or at least never quite so beautifully."

"There’s something about writing books that gives us the permission to discuss things that aren’t as easy to talk about in everyday life. To me, the whole point of writing books is to look at the unexamined, the unspeakable, and the unarticulated."

"Our culture rightly admires risk-takers, but we need our “heed-takers” more than ever."

"Everyone shines, given the right lighting. For some, it’s a Broadway spotlight, for others, a lamplit desk."

"Love is essential, gregariousness is optional."

"Solitude is out of fashion. Our companies, our schools and our culture are in thrall to an idea I call the New Groupthink, which holds that creativity and achievement come from an oddly gregarious place."

"It’s never a good idea to organize society in a way that depletes the energy of half the population."

"Shyness is the fear of negative judgment, while introversion is simply the preference for less stimulation. Shyness is inherently uncomfortable; introversion is not. The traits do overlap, though psychologists debate to what degree."

"We (introverts) are not anti-social; we’re differently social."

"(In writing Quiet) I was fueled by the same mix of passion and indignation that I imagine inspired Betty Friedan to publish The Feminine Mystique in 1963. Introverts are to extroverts what women were to men at that time--second-class citizens with gigantic amounts of untapped talent. Our schools, workplaces, and religious institutions are designed for extroverts, and many introverts believe that there is something wrong with them and that they should try to "pass" as extroverts. The bias against introversion leads to a colossal waste of talent, energy, and happiness."

"We have a two-tier class system when it comes to personality style. To devalue introversion is a waste of talent, energy and happiness."

"Most introverts aren’t aware of how they are constantly spending their time in ways that they would prefer not to be. They’ve been doing it all their lives, so it just becomes second nature. I’m trying to give people entitlement inside their own minds to be who they are."

"We moved from what cultural historians call a culture of character to a culture of personality. During the culture of character, what was important was the good deeds that you performed when nobody was looking. … But at the turn of the (20th) century, when we moved into this culture of personality, suddenly what was admired was to be magnetic and charismatic."

"I look back on my years as a Wall Street lawyer as time spent in a foreign country."

"We can stretch our personalities, but only up to a point. Bill Gates is never going to be Bill Clinton, no matter how he polishes his social skills, and Bill Clinton can never be Bill Gates, no matter how much time he spends alone with a computer."

"Groups follow the most charismatic person, even though there is no correlation between being a good speaker and having great ideas."

"The key to maximizing talents is to put yourself into the zone of stimulation that’s right for you."

"I prefer listening to talking, reading to socializing … I like to think before I speak (softly)."

"Solitude matters, and for some people it is the air that they breathe."

"Eleanor Roosevelt, Rosa Parks, Gandhi — all these peopled described themselves as quiet and soft-spoken and even shy. And they all took the spotlight, even though every bone in their bodies was telling them not to."

"The world needs you and it needs the things you carry. So I wish you the best of all possible journeys and the courage to speak softly."

"Our lives are shaped as profoundly by personality as by gender or race. And the single most important aspect of personality … is where we fall on the introvert-extrovert spectrum."

"Our culture is biased against quiet and reserved people, but introverts are responsible for some of humanity's greatest achievements."

"We've known about the transcendent power of solitude for centuries; it's only recently that we've forgotten it."

"Introversion — along with its cousins sensitivity, seriousness, and shyness — is now a second-class personality trait, somewhere between a disappointment and a pathology."

"Where we fall on the introvert-extrovert spectrum... influences our choice of friends and partners, and how we make conversation, resolve differences and show love. It affects the careers we choose and whether or not we succeed at them."

"One honest relationship can be more productive than fistfuls of business cards."

"For seven blissful years I had spent my time reading, writing and researching a book about introversion. But the publication date had arrived, the idyll was over and my metamorphosis was complete. I was now that impossibly oxymoronic creature: the Public Introvert."

"Persistence isn’t very glamorous. If genius is 1 percent inspiration and 99 percent perspiration, then as a culture we tend to lionize the 1 percent. We love its flash and dazzle. But great power lies in the other 99 percent."

"This is the next great diversity issue of our time."

"There's no correlation between expressing an idea assertively or charismatically, and having a good idea."

"We need systems that reward the best ideas, not the best presenters."

"I'm seeing businesses embrace the Quiet Revolution as the next great diversity issue of our time."

"Embracing their quiet nature does not cause introverts to flee to a shack in the woods. It empowers them to engage with the world – but on their own terms."

"There is zero correlation between being the best talker and having the best ideas."

"Extroverts are more likely to focus on what’s happening around them. It’s as if extroverts are seeing what is, while their introverted peers are asking what if."

"Today we know that the reality is far more complex. For one thing, the ARAS doesn’t turn stimulation on and off like a fire truck’s hose, flooding the entire brain at once; different parts of the brain are aroused more than others at different times. Also, high arousal levels in the brain don’t always correlate with how aroused we feel. And there are many different kinds of arousal: arousal by loud music is not the same as arousal by mortar fire, which is not the same as arousal by presiding at a meeting; you might be more sensitive to one form of stimulation than to another. It’s also too simple to say that we always seek moderate levels of arousal: excited fans at a soccer game crave hyperstimulation, while people who visit spas for relaxation treatments seek low levels.*"

"This book is about the melancholic direction, which I call the "bittersweet": a tendency to states of longing, poignancy, and sorrow; an acute awareness of passing time; and a curiously piercing joy at the beauty of the world."

"The tragedy of life is linked inescapably with its splendor; you could tear civilization down and rebuild it from scratch, and the same dualities would rise again. Yet to fully inhabit these dualities—the dark as well as the light—is, paradoxically, the only way to transcend them."

"I've concluded that bittersweetness is not, as we tend to think, just a momentary feeling or event. It's also a quiet force, a way of being, a storied tradition—as dramatically overlooked as it is brimming with human potential. It's an authentic and elevating response to the problem of being alive in a deeply flawed yet stubbornly beautiful world."

"Longing is momentum in disguise: It's active, not passive; touched with the creative, the tender, and the divine."

"The secret that our poets and philosophers have been trying to tell us for centuries, is that our longing is the great gateway to belonging."

"It doesn’t matter whether we consider ourselves "secular" or "religious": in some fundamental way, we're all reaching for the heavens."

"In fact, you could say that what orients a person to the bittersweet is a heightened awareness of finality."

"Upbeat tunes make us want to dance around our kitchens and invite friends for dinner. But it's sad music that makes us want to touch the sky."

"We like art forms that express our longing for union, and for a more perfect and beautiful world."

"Whatever pain you can't get rid of, make it your creative offering."

"It's not that pain equals art. It's that creativity has the power to look pain in the eye, and to decide to turn it into something better. ... The quest to transform pain into beauty is one of the great catalysts of artistic expression."

"The very highest states—of awe and joy, wonder and love, meaning and creativity—emerge from this bittersweet nature of reality. We experience them not because life is perfect—but because it's not."

"How did a nation founded on so much heartache turn into a culture of normative smiles?"