"As one industry insider argued, "Saving Private Ryan suffers on [video] cassette. If you see it at home, you are by no means as impressed with it as you were in the movie theater. And Shakespeare in Love is a more intimate picture, it plays well on cassette. It may actually be enhanced by watching it at home."" In response, Dreamworks' marketing chief, Terry Press countered: "That goes to a larger issue. You're a member of the Motion Picture Academy, not the television video academy. These movies are meant to be seen in movie theaters, all of them. They're not meant to be stopped and started and paused when the phone rings or to feed the dog.""
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Original Language: English
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Sources
Barbara Klinger, “Beyond the Multiplex: Cinema, New Technologies, and the Home”, University of California Press, 2006, p. 2.
https://en.wikiquote.org/wiki/Video
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